O Unique Selling Point
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O Unique Selling Point. Either that or they're suffering from the results of not having one. Many new business owners don't know how to determine their unique selling point.
Unique selling points are the reasons you love one airline's customer service over the other, and why you keep going back to your favorite restaurant. They're getting lost in the crowd and dying a slow death because. Your unique selling point must be simple to express and easy to understand.
Once you've figured it out, you can begin working to make.
This is known as your unique selling point (USP), value add, or simply your "secret sauce." Determine Your Competitive Advantage.
Regardless, the key word here is "unique" because a USP is what makes a brand different and/or better than others out there. Either that or they're suffering from the results of not having one. A unique selling proposition (USP) is the one thing that makes your business better than the competition.
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