Unique Selling Proposition
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Unique Selling Proposition. A unique selling proposition, or USP, is a tool used by salespeople to communicate the key factors that separate your product from the competition. A unique selling proposition (USP), also called a "unique selling point", is a marketing concept that states how your business differs from its competitors.
A unique selling proposition is what your business stands for. A statement that concisely states what you sell, to whom you sell it, and why it's better/different than what else is out there. A unique selling proposition, or USP, is a tool used by salespeople to communicate the key factors that separate your product from the competition.
Your unique selling proposition is the quality of your business that attracts and retains customers.
This is critical as you launch your business. "I studied business marketing and you get told that.
A unique selling proposition is what your business stands for. By this point, they have been to everyone else and want. A Unique Selling Proposition (USP), also known as unique selling point, refers to the distinctive characteristic that makes your company or product stand out from the competitors.
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